Book Review: The Business Book - Big Ideas Simply Explained


The Business Book - Big Ideas Simply Explained book cover

Title: The Business Book - Big Ideas Simply Explained (Audiobook format)

Author(s): Dorling Kindersley Ltd (DK)

I am lately expanding to not only reading about pure technology related topics, and business is something I don't pay much attention to, and I should. I also decided to digest this title in the form of an audiobook, convinced that, with a duration over 16 hours, it was not going to be a smaller version of the textbook. I definitely don't regret spending the time.

Inside, we find a lot. As the description says, learning about "more than 80 theories and big ideas about trade, commerce, and management" means it can't spend too much on each topic, and while a few feel too brief, it's enough to spark interest on reading more of any that sounds interesting to you. All of them go from the past up until 2013, so a few times it feels a bit outdated. For example, mentions Netflix, Amazon and Dell, but the data and sometimes even the techniques mentioned are different today (e.g. Dell now offers a much narrower customization of laptops/PCs, precisely what in the past made it so successful).

There are great insights and topics relevant today, from applying Kaizen, to the benefits of cross-functional teams, and of course mentions the Agile Manifesto. There are very few software related theories, mostly are generic, which I appreciate as we can still apply them, but they are less "tainted" this way. Again as an example, we're told studies and experiments were made to confirm that cross-functional teams work better, faster and even create stronger bonds between its members. Now think about the typical silos in software company: Systems, Design, Product,...

I've focused on a few samples, but there are way more. Even the book cover provides some hints about what you will find inside:

Full-size The Business Book cover

I enjoyed it a lot, so much as to going to read/listen to more titles from DK, and maybe even in the future grab the book to see the illustrations (which look to be really nice summaries).

Posted by Kartones on 2020-07-18

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