Book Review: How Ideas Spread

Review

Title: How Ideas Spread

Author: Jonah Berger

Continuing with my reading and listening of topics that are not strictly technical, I recently heard this 6h audio-book.

Clearly targeted for marketing, it talks about varied topics of how products, brands, and even gossips and memes become widely spread sometimes, while other times just fade away. It is a mixture of different strategies, studies and sometimes a bit weird statistics (the baby names stuff sounds like not the best example of correlation and causality), explaining good and bad examples of advertisement campaigns, the delicate good versus bad feedback [1] or how social networks and influencers might affect sales but can also have adverse effects.

A mixed bag and not too deep, but includes interesting advices to better market products and increase brand awareness.